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Marketing planning by design :

Strauss, Ralf E.

Marketing planning by design : systematic planning for successful marketing strategy. - England : John Wiley & Sons, 2008. - 350 p. : ill. ; 26 cm.

ISBN: 9780470721674

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF 5415.13 / .St8789 2008

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Marketing planning by design :

SOUTHVILLE LIBRARY