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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Pearson Education Inc, 2010. - 683 p. : ill.; 29 cm.

3

ISBN: 13:978-0-13-245313-4 9789810697501

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

LC Class. No.: TX 911.3.M3 / .K68 2010

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Marketing for hospitality and tourism /

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