Services marketing :
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, JOchen Wirtz. - 5th ed. - U.S.A : Pearson Prentice Hall, 2004. - xviii, 652 p. ; 27 cm.
0131268465
Profesisons--Marketing.
Service industries--Marketing.
HF 5415.122 / .L68 2004
Services marketing : people, technology, strategy / Christopher Lovelock, JOchen Wirtz. - 5th ed. - U.S.A : Pearson Prentice Hall, 2004. - xviii, 652 p. ; 27 cm.
0131268465
Profesisons--Marketing.
Service industries--Marketing.
HF 5415.122 / .L68 2004