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Customer relationship management :

Storbacka, Kaj

Customer relationship management : creating competitive advantage through win relationship strategies / Kaj Storbacka. - Singapore : McGraw-Hill, 2002. - x, 160 p. : ill. ; 24 cm.

C4930

Subjects--Topical Terms:
Customer relations--management

LC Class. No.: HF 5415.5 / .St74 2002

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Customer relationship management :

SOUTHVILLE LIBRARY