Promotion :
Dommermuth William P.
Promotion : analysis creativity and strategy / William P. Dommermuth. - 581 p. : ill. ; 26 cm.
Marketing
Consumers
Sales promotion
Advertising
HF 5415 / .D64 1989
Promotion : analysis creativity and strategy / William P. Dommermuth. - 581 p. : ill. ; 26 cm.
Marketing
Consumers
Sales promotion
Advertising
HF 5415 / .D64 1989