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Consumer behavior and marketing strategy /

Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter. - New York : McGraw-Hill Irwin, c2010. - 554 p. : ill. ; 27 cm.

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF 5415.3 / .P468 2010

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Consumer behavior and marketing strategy /

SOUTHVILLE LIBRARY