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Marketing strategy /

Ferrell, O.C.

Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr. - 2nd ed. - Mason, Ohio : South-Western, Thomson Learning, 2002. - 469 pages : illustration ; 25 cm.

ISBN: 0030321034

Subjects--Topical Terms:
Marketing strategy
Marketing

LC Class. No.: HF 5415.13 / .M345 2002

Dewey Class. No.: MkSF 658.802 / F37 2002

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Marketing strategy /

SOUTHVILLE LIBRARY