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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 2003. - 893 pages : col. illustrations ; 26 cm.

Includes glossary and index.

ISBN: 9812470522

Subjects--Topical Terms:
Tourism.

LC Class. No.: TX 911.3.M3 / .K87 2003

Dewey Class. No.: HSF 647.940688 / K84 2003

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Marketing for hospitality and tourism /

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