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The fundamentals of advertising /

Wilmshurst, John.

The fundamentals of advertising / John Wilmshurst. - London : Butterworth Heinemann, 1998. - 267 pages : illustration ; 23 cm. - The marketing series, student. . - Marketing series (London, England). Student. .

Includes bibliographical references and index.

ISBN: 0750602503

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 / .W744 1998

Dewey Class. No.: AdSF 659.1 / W68 1985

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The fundamentals of advertising /

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