Advertising and promotion :
Hackley, Christopher E.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : SAGE, c2010. - 333 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
9781849201469
Sales promotion
HF 5823 / .H116 2010
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : SAGE, c2010. - 333 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
9781849201469
Sales promotion
HF 5823 / .H116 2010