Promotion and integrated marketing communications / Richard J Semenik.--
Material type:
TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning 2002Description: 582 pages illustrations (some color) 29 cmISBN: - 9.7803241257e+012
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5837 .S45 2001 (Browse shelf(Opens below)) | Available | SFU0605 |
Includes glossary and index
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