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Promotion and integrated marketing communications /

Semenik, Richard J.

Promotion and integrated marketing communications / Richard J Semenik.-- - Cincinnati, Ohio : South-Western Thomson Learning 2002 - 582 pages illustrations (some color) 29 cm

Includes glossary and index

ISBN: 9.7803241257e+012

Subjects--Topical Terms:
Advertising campaigns
Communication in Marketing

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Promotion and integrated marketing communications /

SOUTHVILLE LIBRARY