Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung
Material type:
TextSeries: Asian Journa of Communication ; 27:4Publication details: 2017Description: pages 396-414, August 2017Subject(s):
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