Normal view MARC view ISBD view

Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. (Record no. 347571)

MARC details
000 -LEADER
fixed length control field	00609nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	171207s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Muralidharan, Sidharth
245 ## - TITLE STATEMENT
Title	Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.
245 ## - TITLE STATEMENT
Statement of responsibility, etc	Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2017
300 ## - PHYSICAL DESCRIPTION
Extent	pages 396-414, August 2017
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Asian Journa of Communication
Volume number/sequential designation	27:4
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Green advertising, culture, individualism-collectivism, ad novelty, environment, India

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Total Checkouts	Date last seen	Price effective from	Koha item type
			College Library	College Library	12/07/2017		12/07/2017	12/07/2017	Periodicals

SOUTHVILLE LIBRARY