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  2. Details for: The new market leaders :
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The new market leaders : who's winning and how in the battle for customers / Fred Wiersema.

By:
  • Wiersema, Fred
Contributor(s):
  • Title
Material type: TextPublication details: New York :; Free Press,; 2001Description: vii, 262 pages; illustrations; 24cmISBN:
  • 743204654
Subject(s):
  • Consumers --
  • Consumers' preferences --
  • Customer relations --
  • -- Attitude
  • -- Longitudinal studies
  • -- Longitudinal studies
LOC classification:
  • 658.82
  • W648 2001
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Includes appendix and index.

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The new market leaders :

APA

Wiersema F., Title, .The new market leaders. New York: .

Chicago

Wiersema Fred, Title, .The new market leaders. New York: .

Harvard

Wiersema F., Title, .The new market leaders. New York: .

MLA

Wiersema Fred, Title, .New York: . .

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