The new market leaders :
Wiersema, Fred
The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, 2001 - vii, 262 pages : illustrations ; 24cm.
Includes appendix and index.
743204654
Consumers --
Consumers' preferences --
Customer relations ----Attitude.--Longitudinal studies.--Longitudinal studies.
658.82 / W648 2001
The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, 2001 - vii, 262 pages : illustrations ; 24cm.
Includes appendix and index.
743204654
Consumers --
Consumers' preferences --
Customer relations ----Attitude.--Longitudinal studies.--Longitudinal studies.
658.82 / W648 2001