Systems-thinking social marketing: conceptual extensions and empirical investigations Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin J. Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto & Joanna Piwowarczyk
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TextPublication details: Journal of Marketing Research; 2016Description: 32:11-12, Pages: 1123-1144Subject(s):
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