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Systems-thinking social marketing: conceptual extensions and empirical investigations

Christine Domegan

Systems-thinking social marketing: conceptual extensions and empirical investigations Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin J. Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto & Joanna Piwowarczyk - Journal of Marketing Research 2016 - 32:11-12, Pages: 1123-1144

September

Subjects--Topical Terms: --Marketing.

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Systems-thinking social marketing: conceptual extensions and empirical investigations

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