Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach Julia E. Carins, Sharyn R. Rundle-Thiele & Justin J. T. Fidock
Material type:
TextPublication details: Journal of Marketing Research; 2016Description: 32:11-12, Pages: 1083-1102Subject(s):
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College Library | Available |
September
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