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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

Julia E. Carins

Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach Julia E. Carins, Sharyn R. Rundle-Thiele & Justin J. T. Fidock - Journal of Marketing Research 2016 - 32:11-12, Pages: 1083-1102

September

Subjects--Topical Terms: --Marketing.

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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

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