Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York :; McGraw-Hill/Irwin.; 2006Edition: 10th EditionDescription: 614 pages; color illustrations; 28 cmISBN: - 978-0-07-111537-7
- MAIN HF 5821
- .A74 2006
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South Mansfield College Reserve Section | MAIN HF 5821 .A74 2006 (Browse shelf(Opens below)) | Available | SMC03399 |
Includes bibliographical references and index.
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