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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens. - 10th Edition - New York : McGraw-Hill/Irwin. 2006 - 614 pages : color illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index.

ISBN: 978-0-07-111537-7

Subjects--Topical Terms:
Advertising.

LC Class. No.: MAIN HF 5821 / .A74 2006

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Contemporary advertising /

SOUTHVILLE LIBRARY