Marketing management : analysis, planning, and control / Philip Kotler.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984.Edition: 5th editionDescription: xxi, 792 pages : illustrations ; 25 cmISBN: - 0135579279
- 658.8
- HF 5415.13 .K64 1984
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College Library General Circulation Section | HF 5415.13 .K64 1984 (Browse shelf(Opens below)) | Available | C19976 |
Includes bibliographical references and indexes.
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