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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler. - 5th edition. - Englewood Cliffs, N.J. : Prentice-Hall, 1984. - xxi, 792 pages : illustrations ; 25 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

ISBN: 0135579279

LCCN: 83016153

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .K64 1984

Dewey Class. No.: 658.8

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Marketing management :

SOUTHVILLE LIBRARY