Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
Material type:
TextPublication details: Boston : Pearson, 2015.Edition: 10th editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmISBN: - 9780133506884
- Advertising and IMC
- Advertising & integrated marketing communication
- 659.1
- HF 5823 .W455 2015
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College Library Reserve Section | HF 5823 .W455 2015 (Browse shelf(Opens below)) | Available | C19701 |
Includes bibliographical references (pages 609-619) and index.
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