Advertising & IMC : (Record no. 288380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01247cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17784837 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150810155417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130620s2015 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013023260 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780133506884 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .W455 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| Fuller form of name | (Sandra Ernst) |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc | Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and IMC |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising & integrated marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 639 pages : |
| Other physical details | illustrations (chiefly color) ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (pages 609-619) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy, |
| Dates associated with a name | 1950- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| Dates associated with a name | 1926- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Sub Shelving location | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 08/10/2015 | Library Fund | 3 | 8 | HF 5823 .W455 2015 | C19701 | 10/14/2019 | 09/11/2019 | 08/10/2015 | Books |