Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders.
Material type:
TextSeries: The marketing research collectionPublication details: New York,NY : Business Expert Press, 2011.Edition: 1st editionDescription: xx, 340 pages : illustrations ; 23 cmISBN: - 9781606492413
- HD 31 .Sa194 2012
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College Library Reserve Section | HD 31 .Sa194 2012 (Browse shelf(Opens below)) | 1 | Available | C17274 |
Includes Bibliographic References and Index.
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