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Developing new products and services :

Sanders, G. Lawrence.

Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders. - 1st edition. - New York,NY : Business Expert Press, 2011. - xx, 340 pages : illustrations ; 23 cm. - The marketing research collection. .

Includes Bibliographic References and Index.

ISBN: 9781606492413

Subjects--Topical Terms:
Creative ability in business / Management.
Marketing / Decision making.
New products / Management.

LC Class. No.: HD 31 / .Sa194 2012

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Developing new products and services :

SOUTHVILLE LIBRARY