Key concepts in Marketing / Jim Blythe.

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TextSeries: Sage Key ConceptsPublication details: Los Angeles, Calif : London Sage Publications, 2009.Description: 219 p. : ill. ; 23 cmISBN:

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Summary: Introduces and examines the key issues, methods, models and debates that define the field of marketing today

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library General Circulation Section				HF 5415 .B4852 2009 (Browse shelf(Opens below))				1	Available			C15477

Includes bibliographical references and index

Introduces and examines the key issues, methods, models and debates that define the field of marketing today

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