Key concepts in Marketing /
Blythe, Jim
Key concepts in Marketing / Jim Blythe. - Los Angeles, Calif : London Sage Publications, 2009. - 219 p. : ill. ; 23 cm. - Sage Key Concepts .
Includes bibliographical references and index
Introduces and examines the key issues, methods, models and debates that define the field of marketing today
9781847874993
Marketing
HF 5415 / .B4852 2009
Key concepts in Marketing / Jim Blythe. - Los Angeles, Calif : London Sage Publications, 2009. - 219 p. : ill. ; 23 cm. - Sage Key Concepts .
Includes bibliographical references and index
Introduces and examines the key issues, methods, models and debates that define the field of marketing today
9781847874993
Marketing
HF 5415 / .B4852 2009