E-marketing : theory and application / Stephen Dann and Susan Dann.

By:

Dann, Stephen

Contributor(s):

Dann, Susan J

Material type:

TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.Description: xxii, 474 pages : 26 cm. illustrationsISBN:

9780230203969

Subject(s):

LOC classification:

HF 5415.1265 .D365 2011

Summary: "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library General Circulation Section				HF 5415.1265 .D365 2011 (Browse shelf(Opens below))				1	Available			C15369

Includes bibliographical references and index.

"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.

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E-marketing : theory and application / Stephen Dann and Susan Dann.

SOUTHVILLE LIBRARY