E-marketing : (Record no. 25337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01141nam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170207104642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120904s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230203969 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | .D365 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dann, Stephen. |
| 245 ## - TITLE STATEMENT | |
| Title | E-marketing : |
| Remainder of title | theory and application / |
| Statement of responsibility, etc | Stephen Dann and Susan Dann. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Houndmills, Basingstoke, Hampshire ; New York : |
| Name of publisher, distributor, etc | Palgrave Macmillan, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 474 pages : |
| Dimensions | 26 cm. |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dann, Susan J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 01/20/2014 | Donation | 2 | HF 5415.1265 .D365 2011 | C15369 | 10/21/2019 | 10/16/2019 | 1 | 01/20/2014 | Books |