The design of business : why design thinking is the next competitive advantage / Roger Martin.

By:

Martin, Roger L

Material type:

TextPublication details: Boston, Mass : Harvard Business Press, 2009.Description: xiii, 191 p. : 22 cmISBN:

9781422177808

Subject(s):

LOC classification:

HD 53 .M3644 2009

Summary: Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library General Circulation Section				HD 53 .M3644 2009 (Browse shelf(Opens below))				1	Available			C16356

Includes bibliographical references and index

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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The design of business : why design thinking is the next competitive advantage / Roger Martin.

SOUTHVILLE LIBRARY