The design of business :
Martin, Roger L.
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass : Harvard Business Press, 2009. - xiii, 191 p. : 22 cm.
Includes bibliographical references and index
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
9781422177808
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
HD 53 / .M3644 2009
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass : Harvard Business Press, 2009. - xiii, 191 p. : 22 cm.
Includes bibliographical references and index
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
9781422177808
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
HD 53 / .M3644 2009