Advertising and promotion : an integrated marketing communication perspective / George E. Belch.
Material type:
TextPublication details: Boston : McGrawHill, c2009. Edition: 8th edDescription: 838 p. : ill. ; 27 cmSubject(s): LOC classification: - HF 5823 .B387 2009
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College Library General Circulation Section | HF 5823 .B387 2009 (Browse shelf(Opens below)) | 1 | Available | C12354 |
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