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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communication perspective / George E. Belch. - 8th ed. - Boston : McGrawHill, c2009. - 838 p. : ill. ; 27 cm.

Subjects--Topical Terms:
Advertising
Sales promotion
Communicatiion in marketing

LC Class. No.: HF 5823 / .B387 2009

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Advertising and promotion :

SOUTHVILLE LIBRARY