The fundamentals and practice of marketing / John Wilmshurst.
Material type:
TextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: 324 pages : illustration ; 24 cmISBN: - 0750609974
- MkSF 658.8 W68 1995
- HF 5415 .W743 1995
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5415 .W743 1995 (Browse shelf(Opens below)) | 1 | Available | SFU0781 |
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
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