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  2. MARC view: The fundamentals and practice of marketing /
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The fundamentals and practice of marketing / (Record no. 14568)

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MARC details
000 -LEADER
fixed length control field 01111cam a2200313 a 4500
001 - CONTROL NUMBER
control field 3514330
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150112093436.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950612s1995 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95163576
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750609974
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .W743 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number MkSF 658.8
Item number W68 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
9 (RLIN) 733
245 14 - TITLE STATEMENT
Title The fundamentals and practice of marketing /
Statement of responsibility, etc John Wilmshurst.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinmann,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 324 pages :
Other physical details illustration ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "Published on behalf of the Institute of Marketing and the CAM Foundation."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 10615
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
9 (RLIN) 16142
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
9 (RLIN) 16143
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html">http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section 09/02/2013   HF 5415 .W743 1995 SFU0781 05/15/2018 1 09/02/2013 Books

The fundamentals and practice of marketing /

APA

Wilmshurst J., Institute of Marketing & CAM Foundation. (1995). The fundamentals and practice of marketing. London: Butterworth-Heinmann.

Chicago

Wilmshurst John, Institute of Marketing and CAM Foundation. 1995. The fundamentals and practice of marketing. London: Butterworth-Heinmann.

Harvard

Wilmshurst J., Institute of Marketing and CAM Foundation. (1995). The fundamentals and practice of marketing. London: Butterworth-Heinmann.

MLA

Wilmshurst John, Institute of Marketing and CAM Foundation. The fundamentals and practice of marketing. London: Butterworth-Heinmann. 1995.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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