000			01746cam a2200433 a 4500
001			13159600
003			OSt
005			20140310181915.0
008			030411s2002 nyua 001 0 eng d
010			_a 2003267314
020			_a0060007737
035			_a(OCoLC)ocm50640221
040			_aOCJ _cOCJ _dFUG _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHD 69 _b.R537 2002
082	0	0	_aTR 658.8 _bR51 2002
100	1		_aRies, Al. _9624
245	1	4	_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries.
246	3		_aTwenty-two immutable laws of branding
246	3	0	_aHow to build a product or service into a world-class brand
250			_a1st ed. [expanded].
260			_aNew York : _bHarperBusiness, _cc2002.
300			_axvi, 255 p. : _bill. ; _c24 cm.
500			_a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
500			_aIncludes index.
505	0		_aThe 22 immutable laws of branding -- The 11 immutable laws of internet branding.
521			_aFaculty.
541			_j1
562			_e1
650		0	_aBranding (Marketing) _9625
650		0	_aMarketing _xDecision making. _9626
650		0	_aInternet marketing. _9627
700	1		_aRies, Laura. _9628
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hc042/2003267314.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK-TR _kTR
999			_c6697 _d6697