000			00632nam a2200217Ia 4500
003			SISC
005			20170711165805.0
008			140321s9999 xx 000 0 und d
020			_a9781412997614
050			_aHF 5415 _b.B455697 2014
100			_aBlakeman, Robyn
245			_aNontraditional media in marketing and advertising / _cRobyn Blakeman.
260			_aLondon : _bSAGE, _cc2014.
300			_a255 p. : _bill. ; _c23 cm.
500			_aIncludes bibliographical references and index.
650			_aAdvertising.
650			_aAlternative mass media.
650			_aMarketing.
942			_kFOR _cBK _2lcc
999			_c48659 _d48659