| 000 | 00632nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 140321s9999 xx 000 0 und d | ||
| 020 | _a9780538473323 | ||
| 050 |
_aHF 5821 _b.Og9 2012 |
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| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chria T. Allen & Richard J. Semeniik. |
||
| 250 | _a6th ed. | ||
| 260 |
_aOhio : _bSouth-Western Cengage Learning, _cc2012. |
||
| 300 |
_a693 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes index. | ||
| 521 | _aMC | ||
| 650 | _aAdvertising media planning. | ||
| 650 | _aAdvertising. | ||
| 942 |
_kFOR _cBK |
||
| 999 |
_c48587 _d48587 |
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