| 000 | 00644nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 140321s9999 xx 000 0 und d | ||
| 020 | _a9789814410151 | ||
| 050 |
_aHF 5821 _b.Og9 2012 |
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| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. |
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| 250 | _a6th ed. | ||
| 260 |
_aPhilippines : _bCengage Learning, _cc2012. |
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| 300 |
_a682 p. : _c23 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 521 | _aMA | ||
| 650 | _aAdvertising media planning. | ||
| 650 | _aAdvertising. | ||
| 942 |
_kLOC _cBK |
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| 999 |
_c48407 _d48407 |
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