000			00980nam a2200229 a 4500
005			20140312103006.0
008			121030s19uu xx 00 eng d
020			_a9781408032145
050			_aHF 5415 _b.D543 2012
100			_aDibb, Sally
245			_aMarketing : _bconcepts and strategies / _cSally Dibb ... [et al.].
250			_a6th ed.
260			_aAndover : _bCengage Learning, 2012, _c2012.
300			_axviii, 815 p.
500			_aIncludes bibliographical references and index
520			_aOffers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing
650			_aMarketing
700			_aSimkin, Lyndon
700			_aPride, William M.
700			_aFerrell, O. C.
942			_cBK _2lcc
999			_c39781 _d39781