| 000 | 00978nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20140311163038.0 | ||
| 008 | 111013s19uu xx 00 eng d | ||
| 010 | _a2008027707 | ||
| 020 | _a9781601630278 | ||
| 050 |
_aHD 59 _b.Y83 2009 |
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| 100 | _aYudkin, Marcia | ||
| 245 |
_a6 steps to free publicity / _cMarcia Yudkin. |
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| 250 | _a3rd ed. | ||
| 260 |
_aFranklin Lakes, NJ : _bCareer Press, _c2009. |
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| 300 |
_a287 p. ; _c21 cm. |
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| 500 | _aIncludes bibliographical references (p. 261-277) and index. | ||
| 520 | _aontents: pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going. | ||
| 521 | _aBSBA | ||
| 650 | _aIndustrial publicity | ||
| 650 | _aPress releases | ||
| 650 |
_aSmall business _xPublic relations |
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| 650 |
_aSmall business _xManagement |
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| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c39701 _d39701 |
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