000 00548nam a2200205 a 4500
005 20140311163025.0
008 080206s19uu xx 00 eng d
020 _a9780324317527
050 _aHF 5415.2
_b.Z537 2007
100 _aZikmund, William G.
245 _aEssentials of marketing research.
250 _a3rd ed.
260 _aAustralia :
_bSouth-Western,
_c2007.
300 _a414 p. :
_bill. ;
_c28 cm.
521 _aBSBA
650 _aMarketing research.
700 _aBabin, Barry J.
942 _cBK
_2lcc
_kFOR
999 _c39531
_d39531