| 000 | 00739nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20251021155753.0 | ||
| 008 | 251021b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-03-289822-3 | ||
| 050 |
_aHD 69.P75 _b.P76 2025 |
||
| 245 |
_aProduct management in the digital era : _btheory and practice / _cSrinivas R. Pingali, Shankar Prakash, Jyothi R. Korem, and Kiran Pedada. |
||
| 260 |
_aNew York, NY : _bRoutledge, _c2025. |
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| 300 |
_axii, 289 pages ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aProduct management. | ||
| 650 |
_aNew products _xManagement. |
||
| 650 |
_aTechnological innovations _xManagement. |
||
| 650 | _aDigital transformation (Business). | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c368322 _d368322 |
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