| 000 | 00777nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250925100321.0 | ||
| 008 | 250925b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1529768725 | ||
| 050 |
_aHF 5415.25 _b.Y55 2023 |
||
| 100 |
_aYildirim, Gokhan, _eauthor. |
||
| 245 |
_aApplied marketing analytics using R / _cGokhan Yildirim and Raoul Kubler. |
||
| 260 |
_aLondon : _bSage, _c2023. |
||
| 300 |
_axiv, 369 pages : _bcolored illustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xStatistical methods. |
||
| 650 |
_aMarketing research _xData processing. |
||
| 650 | _aR (Computer program language). | ||
| 650 |
_aBusiness _xData processing. |
||
| 700 |
_aKubler, Raoul, _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c368094 _d368094 |
||