| 000 | 00821nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250925093108.0 | ||
| 008 | 250925b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-5297-9150-1 | ||
| 050 |
_aHF 5415.5 _b.B74 2024 |
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| 100 |
_aBrennan, Ross, _eauthor. |
||
| 245 |
_aBusiness-to-business marketing / _cRoss Brennan, Lousie Canning & Helen McGrath. |
||
| 250 | _aSixth edition. | ||
| 260 |
_aLondon : _bSage, _c2024. |
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| 300 |
_ax, 412 pages : _billustrations ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aIndustrial marketing. | ||
| 650 | _aBusiness-to-business marketing. | ||
| 650 | _aRelationship marketing. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 |
_aCanning, Louise, _eauthor. |
||
| 700 |
_aMcGrath, Helen, _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c368090 _d368090 |
||