| 000 | 00731nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250923130514.0 | ||
| 008 | 250923b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-5297-5405-6 | ||
| 050 |
_aHF 5415.33 _b.S48 2023 |
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| 100 |
_aSethna, Zubin, _eauthor. |
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| 245 |
_aConsumer behaviour / _cZubin Sethna. |
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| 250 | _aFifth edition. | ||
| 260 |
_aLondon : _bSage Publications Ltd, _c2023. |
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| 300 |
_axxiii, 584 pages : _bcolored illustrations ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aConsumer behavior. | ||
| 650 |
_aMarketing _xPsychological aspects. |
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| 650 |
_aConsumers _xAttitudes. |
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| 650 | _aMotivation research (Marketing). | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c368075 _d368075 |
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