| 000 | 00829nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250916122138.0 | ||
| 008 | 250916b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-266-93162-8 | ||
| 050 |
_aHF 5415.127 _b.H35 2024 |
||
| 100 |
_aHair, Joseph Jr. F., _eauthor. |
||
| 245 |
_aEssentials of marketing analytics / _cJoseph F. Hair Jr., Dana E. Harrison, and Haya Ajjan. |
||
| 250 | _a2024 release | ||
| 260 |
_aNew York, NY : _bMcGraw Hill LLC, _c2024. |
||
| 300 |
_axviii, 473 pages : _bcolored illustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xData processing. |
||
| 650 |
_aMarketing _xStatistical methods. |
||
| 650 | _aBusiness analytics. | ||
| 700 |
_aHarrison, Dana E., _eauthor. |
||
| 700 |
_aAjjan, Haya, _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c367987 _d367987 |
||